Procter & Gamble
Product Design
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Consulting project for my Engineering Design Innovation MS at Northwestern University
Challenge
P&G’s Ventures Group tasked my team to design a product for a typically neglected demographic. We worked with their design group throughout the 10-week project to gain a thorough understanding of our users and design a product to fit their physical and emotional needs.
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Some information cannot be shared for client confidentiality reasons.
Experience
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Design Research
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User Testing​
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Prototyping​
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Synthesis and Ideation​​
- Client Engagement
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Understanding our users through interviews and user testing
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My team learned about our users with secondary research, followed by in-house interviews and user testing. These explorations provided clarity on our consumers’ goals and tensions surrounding our activity of interest.
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I ​guided user interviews with visual materials such as card sorting exercises and journey maps.
I visited users in their homes to gain a more intimate familiarity of their routines surrounding our activity of interest.
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Forming insights about our users through research synthesis
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My group collaboratively reinterpreted our research data to thoughtfully drive product requirements. We illuminated our users' tensions, unmet needs and emotional perspectives using both quantitative and qualitative data.
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Our Design Process
Our conceptual explorations were carried out through periods of divergence and convergence, tied together by meetings with our client.
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Outcome
We delivered both a product concept, in the form of a high fidelity physical model, and a service solution to P&G Ventures. We supported our proposals with product landscape analysis documentation, and branding strategy.