How I explore and execute ideas
My approach to design
Problem solving through problem framing
Thoughtfully framing challenges provides a foundation to make informed decisions and take intelligent risks. I am comfortable with the ambiguity and solution juggling involved with complex problem solving.
Incorporating product requirements while exploring form factors for an audio-control device
Illuminating users' needs during their morning routines by reviewing maps drawn by interviewees (for Sol).
Materializing ideas early, and iterating often
I quickly materialize ideas in my process to facilitate 'talk back' with concepts and inspire new connections among them. Prototyping also reduces risk while converging on design decisions.
Foam core, clay, and 3D printed prototypes for exploring product use-cases and form factors (for Sol)
Collaborating through visual communication and true dialogues
Developing a rocking water bottle concept through increasing levels of fidelity.
Pardon the buzzword, but synergy is real. We have the greatest potential when we work together over nascent ideas. Nothing fosters co-creation better than making ideas visual.
Working out a a journey map with my team
Working out a a journey map for a product interaction with my team
Guiding a user interview with illustrations
Guiding a user interview with visual materials such as card sorting exercises, for a project with P&G Ventures
Capturing inspiration anywhere, and letting your subconscious work over problems
I take notice of and sketch from my day-to-day encounters. Keeping a pocketbook helps me reinterpret ideas and discover opportunities.
Recording various mechanical design concepts
Drawing mechanisms helps me remember them
Notes from a talk by creative director 'Tea Uglow: How to Lead When You Don’t Know What You’re Doing'
A concept that came to me
while living in frigid Chicago